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BACKGROUND

OnTrack Logistics helps manufacturers, wholesales, retailers, and other shippers gain visibility and control of their logistics operations. The company coordinates and manages all inbound and outbound shipments from start to finish. OnTrack Logistics' core offerings include the management of Air Freight, Ocean Freight, Dryage, Intermodal Shipping, LTL Freight, Warehousing, Customs Brokerage, and Managed Transportation.
OnTrack Logistics sought to address the needs of it's customers with technology and business intelligence. As such the brand identity and messaging needed to reflect this objective. The completed logo design was staged into real world environments to showcase feasibility. The brand identity, stationary, collateral materials, and the website generated immense value for the company, and has positioned OnTrack Logistics as a unique asset for its clients.

SCOPE

  • Brand Attributes
  • Brand Naming
  • Brand Positioning
  • Customer Research
  • Competitor Analysis
  • Corporate Messaging
  • Logo Design
  • Stationary Design
  • Collateral Design
  • Web Design & Development


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David A. Patrickson CHIEF EXECUTIVE OFFICER
MIDNIGHT BLACK
Million Grey
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