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BACKGROUND & SCOPE

Level Construction is a commercial general contracting and design-build firm, serving the Houston, and Chicago markets. Their industry focus encompasses construction solutions for restaurants, retail, medical, industrial, and hotel & lodging.

Their existing website encountered extended load times, an un-indexed project gallery with low resolution images, and an outdated messaging which contributed to lower search engine rankings and decreased qualified leads. These attributes made it a hindrance for nurturing incoming opportunities and winning new projects.

To mark their 15 years in business and address new inflection points in the industries they serve, they enlisted our expertise to refresh their aging online presence with an updated message and an image that is more relevant to its target customers.

The updated website features an interactive project gallery indexed by their industries of focus. Improved page performance and clearly targeted messaging provides an elevated experience for its visitors to position the firm as a leading expert in their market place. It not only drives in new leads but also serves as a highly compelling supporting tool during the bidding phase of new projects.

 

SCOPE

  • STRATEGY
  • Message Development
  • CREATIVE COPYWRITING
  • USER EXPERIENCE
  • Website Development
  • Collateral design


The Visual Cue team was able to understand our niche needs. By learning about our goals, Visual Cue was able to design and develop a great website and brochure/ marketing package for us that fit our budget needs and worked around our busy schedules. The team was easy, fun and responsive to work with. I would definitely recommend The Visual Cue to small and large business alike.

saim salahuddin VP DEVELOPMENT
Building more than spaces
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