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BACKGROUND & SCOPE

Builders Direct Depot's transition from a supplier to a complete manufacturer of hard construction goods presented the company with an opportunity to differentiate itself from many its competitors in the space. We sought to highlight the company's unique capabilities by defining their brand from their customers' perspective and the method in which it would be used.

The resulting logo design represents the company's commitment for quality and precision and delivering reliable service to their clients. In spite of shifting market trends, the company has experienced continuous growth through a robust sales enablement initiative powered by print & digital communication pieces, immersive exhibit design, and an engaging website.

 

SCOPE

  • Brand Attributes
  • Brand Positioning
  • Customer Research
  • Competitive Analysis
  • Corporate Messaging
  • Logo Design
  • Stationary Design
  • Print Collateral Design
  • Digital Collateral Design
  • Web Development
  • Exhibit Planning & Design


Cue helped us see the full potential for our brand. Owais and his team provide a collaborative process and ease of communication. They didn't just build our brand. They designed powerful communication tools that have helped us grow our business.

Chung Khuong Co-Founder
MIDNIGHT BLACK
ECO GREEN


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