BACKGROUND & SCOPE

Headquartered in Houston, Texas, GDT is designs production logging, and well-inspection technology that provide oilfield services teams with the flexibility of modular integration with their current inventory. Their tools provide realtime data acquisition via onboard memory storage.

As a new entrant into the oilfield engineering services arena, GDT lacked the awareness. The brand identity was designed around the visualization of downhole technology and its relatability with field personnel. The messaging was formulated to convey GDT's aspiration for staying at the forefront of technological expertise, its capabilities, and service area. The completed logo design was staged into real world environments to validate feasibility in various applications.