BACKGROUND & SCOPE

Curve Hospitality is an hotel interior design firm and a manufacturer of furniture and fixtures. The firm serves clients in the select service, full service, boutique, and luxury hotel segment.

During its early business stages, several key competitors dominated the marketplace which presented a challenge for a new company with an undefined brand, low market awareness, and a weak online presence. Over 10 years in continuous brand evolution, we helped Curve achieve its ambitious growth goals and become a leader in the market place. Proactive digital campaigns have been implemented in response to the recent shifts in market trends in order to maintain financial trajectory.

Features such as 360 Virtual Tours, chat tool, and project assessment forms embedded into the website have enabled the company to attract a higher volume of qualified clients, and obtain larger projects, with shorter sales cycle. Personalized communication materials targeting existing customers have led to higher client retention rates and promoted repeat business.