BACKGROUND & SCOPE

A2STUDIO Architecture + Design was struggling to expand into new markets with an outdated brand which no longer represented the firm. Having validated their business model, they were entering into the growth stage, unprepared.

Our in-depth discovery workshop identified their core brand attributes, their unique positioning as well as the shared challenges, motivations, and desired outcomes of their ideal clients.

Along with a compelling message, these insights were packaged into a brand playbook, visually appealing marketing pieces, and an interactive website that accurately reflect the A2studio brand.

The A2studio team has successfully utilized these tools to attract and select best fit clients, expand their operational reach, and accelerate demand for their services.