Tactics, resources, and metrics must always be evaluated against long-term objectives and changing market conditions. The result is a framework for making strategic decisions. We identify your business goals, target markets, and key performance indicators. A review of your product and service offerings and technology resources allow us to prioritize business initiatives and define successful outcomes.
Business objectives are mapped to product and service offerings in order to identify opportunities, risks, constraints, and success factors.
A thorough review of your closest competitors’ online presence reveals their advantages and weaknesses, and a basis for true differentiation.
Technology is reviewed against functionality and budget requirements as well as third-party integration points, security needs, and internal resources.
Expert analysis of your current website and analytics offers a baseline for improvement at every level: organization, design, content, and coding.